- Audience
- How to target my audience?
Audience
- Getting started
- Account
- Create Campaign
- Design
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Flyering and Door to Door
- Audience
- Flyer builder
- Upload design
- Details
- Review and Submit
- Quotes and fees
- Live Campaign
- Flyer Formats
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Every Door Direct Mail
- Segments
- Upload Design
- Details
- Review and Submit
- Live Campaign
- Printing Rules
- How we work
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BAs and Mistery shoppers
- What is the process for selecting Brand Ambassadors (BAs) for my campaign?
- Is it possible to request Brand Ambassadors (BAs) who speak a specific language for my campaign?
- What is the training process for Brand Ambassadors (BAs)?
- Is it possible for me to use my own mystery shoppers as part of a campaign?
- Why does Oppizi pay bonuses to its Brand Ambassadors (BAs)?
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Distribution
- What is involved in the planning process for a campaign and how long doest it typically take?
- Does Oppizi provide branded uniforms or other promotional materials for Brand Ambassadors (BAs) to wear during campaigns?
- How can I calculate the number of missions for my campaign?
- How many flyers can you distribute per day, week or month?
- Why do I need to provide codes? Why are they important?
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Quality/Control
- How are the missions supervised?
- How do you ensure that Brand Ambassadors (BAs) are promoting my product or service effectively?
- What measures do you have in place to prevent cheating or unethical behavior from Brand Ambassadors (BAs) during campaigns?
- How does Oppizi track the number of scans during a campaign?
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FAQ
- What is a client pitch and what information does it typically include?
- What can I do on the Software once a campaign is live?
- When can I expect my campaign to start and what factors may impact the start date?
- Is it possible for me to use my own printer as part of my campaign?
- What are my options if I want to pause or cancel my campaign?
What is an activation zone?
An activation zone refers to a specific area or location where you expect to contact as many of your target audience as possible.
How to target my audience?
Your target audience refers to the specific group of consumers that are most likely to be interested in your product or service. This group may be defined by factors such as age, gender, location, income, interests, and other relevant demographics.
A target audience can be further segmented into categories such as:
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Interest: This refers to the group of people who have a specific interest in your product or service due to their preferences.
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Purchase intention: This refers to the group of people who are actively looking for a specific product or service. Understanding the needs and pain points of this group can help you tailor your marketing efforts to better meet their needs.
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Subcultures: These refer to groups of people who share a common interest, such as music or entertainment. By understanding the interests of your target audience, you can gain insight into who you are trying to connect with and where you should reach them.
Understanding your target audience is crucial for effective marketing, as it allows you to tailor your efforts to the specific needs and interests of the group you are trying to reach.
How to select activation zones?
Once your target audience has been identified, the activation zones are the locations where they can be effectively reached. These areas may include public transportation, hospitals, malls, markets, and other locations where your target audience is likely to be present. Some examples of activation zones include:
- Public transportation hubs, such as bus stations or subway stations, where people are likely to be commuting or waiting for a ride.
- Hospitals, where people may be visiting patients or seeking medical care.
- Malls, where people may be shopping or spending time leisurely.
- Markets, where people may be purchasing goods or services.
|
Type of Client |
Suggested Locations |
|---|---|
|
Delivery (food, grocery and others) |
Office areas, residential areas |
|
Fintech / Bank |
Office areas |
|
HealthCare |
Office and residential areas |
|
E-commerce |
Office and residential areas |
|
Mobility |
Office areas |
|
Logistics |
Residential areas |
How to create activation zones in the self-serve?
To create activation zones in the self-serve platform, you can utilize various tools such as drawing a circle or a polygon around the desired target area. It is recommended to name your zones and polygons for easier tracking
Is it possible to change my audience in my campaign?
Yes, It is possible to change your target audience for a marketing campaign if the printing process has not yet begun. However, if the campaign has already been submitted and the printing process has been initiated, a change in audience may affect the cost of the campaign. It is important to carefully consider your target audience and ensure that it is accurate before submitting your campaign for printing.