Getting started

What do we do?

Oppizi is a marketing technology company that specializes in below-the-line marketing initiatives, such as flyering, door to door and direct mail. Our goal is to make offline marketing more competitive with digital marketing through the use of technology to monitor, track, and scale these initiatives. In addition to our current focus, we also have plans to disrupt other areas of offline marketing such as programmatic direct mail, billboard booking, and print booking.

Our all-in-service offering includes everything from design and printing to distribution and optimization of marketing campaigns. This means that we handle every aspect of the marketing process, from conception to execution, to ensure that our clients are able to effectively reach their target audience and achieve their marketing goals.

We are committed to providing our clients with high-quality, effective marketing solutions that are tailored to their specific needs. Whether you are looking to raise brand awareness, generate leads, or drive sales, we have the expertise and resources to help you achieve your marketing objectives.

What is a campaign?

At Oppizi, a campaign refers to a marketing effort to promote a company, product, brand, or service with the goal of achieving a specific objective related to the sale of a product or service. Examples of such objectives include increasing signups, downloads, and attracting first-time customers.

Campaigns are organized into groups of missions in a specific city. Each mission is carried out by a Brand Ambassador for a duration of 3 hours. The number of flyers to be distributed during each mission will vary depending on the location.

What is a mission?

A mission is a 3-hour supervised shift during which a Brand Ambassador is responsible for distributing flyers at a stationary location. Missions may occur in the morning, during lunchtime, or in the evening, with specific times varying by city

What is a campaign offer?

A campaign offer is any free product, service or discount given to a user in your flyer to persuade them to execute the call-to-action (CTA) you are expecting.

Find here some examples:

A campaign offer for a delivery service can be 10% off for your first order.

A campaign offer for a restaurant or cafeteria can be a free coffee for your first ship more than $20

A campaign offer for an e-commerce can be $10 off for your two firsts shipments more than $3

What is a roster composed of?

A roster is a schedule that consists of the following elements:

  1. Location: The activation zones should be crowded and targeted towards the desired buyer persona for the campaign. For more information, you can refer to the section "How to select activation zones?"
  2. Brand Ambassadors: Oppizi has a strict recruitment process for Brand Ambassadors. They are required to check in punctually with evidence and live GPS tracking. The performance of all Brand Ambassadors is reviewed and feedback is provided by city managers as needed.
  3. Day of the week: The choice of day depends on the goals of the campaign. Some days may be more suitable than others, and you can track the results using the software. In addition, there is a dedicated operations team that is constantly working to optimize rosters if necessary.
  4. Time of day: Similar to choosing the day of the week, the time of day depends on the goals of the campaign. There are three shifts available: the morning, lunch and the afternoon with specific times varying by city

What is Oppizi’s mission and vision?

Oppizi's mission is to develop the technology that enables offline advertising to compete with digital and make offline marketing exciting again. We believe that marketers deserve alternatives to social media platforms like Facebook, Instagram, and Google, and that they should be able to use offline and digital channels seamlessly.

To achieve this goal, we are building a software that brings together all of the available offline marketing channels in one place. By making it easier for marketers to access and utilize these channels, we hope to reinvigorate the offline marketing industry and help businesses of all sizes reach their target audience in new and innovative ways.

Our vision is to be the go-to resource for all things offline marketing, providing businesses with the tools and support they need to succeed in an increasingly competitive landscape. Whether you are a small business looking to raise brand awareness or a large corporation looking to drive sales, we are committed to helping you achieve your marketing goals and make a lasting impact on your target audience.