How to effectively name a marketing campaign?

The name of a marketing campaign is essential in providing a quick reference to its purpose and target audience. Here are some tips to help you create an effective campaign name:

  1. Use a clear and concise name: Keep the name simple, easy to remember, and relevant to the campaign. Use a maximum of three to five words.
  2. Include the type of campaign: Specify the type of campaign, such as D2D (Door to Door), H2H (Hand to hand), DH (Door hanger), or DM (Direct mail).
  3. Include the targeted location: If your campaign targets a specific city or region, include the location in the name. This will help you differentiate it from other campaigns in other cities.
  4. Add a date: Including a date in the name is also a good idea. It will help you track and manage campaigns, especially if you have several campaigns running concurrently.

Here are some examples of effective campaign names:

  • Food Co D2D Q2-22: This name includes the name of the company, the type of campaign (D2D), and the date (Q2-22).
  • Company H2H US 23: This name includes the type of campaign (H2H), the target audience (US), and the year (23).
  • Tech D2D Valentines 23 AUS: This name includes the type of campaign (D2D), the occasion (Valentine's), the year (23), and the target location (AUS)