Flyer Formats

What should I be aware of when creating my artwork?

There are a few key concepts and terms that you should be familiar with when creating your artwork for a marketing campaign:

  1. Bleed area: The bleed area is the extra space added to the edges of your design file. It is designed to ensure that your artwork is printed all the way to the edge of the final product, without any white spots or unprinted areas. When your design is printed, it will be trimmed down to fit the final size of the flyer or other materials.
  2. Trim zone: The trim zone is the finished size of your materials after they have been trimmed down from a larger sheet. Any artwork that extends into the bleed area will be trimmed down to the size of the final product.
  3. Safe zone: The safe zone is the area within your design that is 1/8" from the edge of the final size. It is suggested to place the most important content within the safe zone to ensure that it is not trimmed off during the printing process.

Understanding these concepts and terms will help you create effective and professional-quality artwork for your marketing campaigns.

What options do I have for flyer formats in my campaign?

There are different flyer formats that you can choose to your campaign

FormatSafe areaPixel (96 dpi)
A6105 X 148.5 mm4.378 x 540 px
Door hanger4.14 x 10.89 in398 x 1046 px
DL96 x 207 mm363 x 782 px
Tearaway52 x 142 mm197 x 335 px

What thickness are there?

There are two thickness options available: 250 grams and 300 grams.

250 gram paper is a relatively lightweight paper that is suitable for printing flyers, brochures, and other marketing materials that will be distributed to a large number of people. It is also suitable for printing documents that will be mailed, as it is lightweight and easy to handle.

300 gram paper is a heavier paper that is suitable for printing high-quality marketing materials, such as brochures and brochures with a lot of images or graphics. It is also suitable for printing documents that will be used for presentations or as part of a professional image, as it has a more premium feel and appearance.

Ultimately, the decision on which thickness to choose will depend on your specific marketing needs and the type of materials you want to print. Consider factors such as the intended use of the materials, your budget, and the impact you want to make on your target audience.