What is an activation zone?

An activation zone refers to a specific area or location where you expect to contact as many of your target audience as possible.

How to target my audience?

Your target audience refers to the specific group of consumers that are most likely to be interested in your product or service. This group may be defined by factors such as age, gender, location, income, interests, and other relevant demographics.

A target audience can be further segmented into categories such as:

  1. Interest: This refers to the group of people who have a specific interest in your product or service due to their preferences.

  2. Purchase intention: This refers to the group of people who are actively looking for a specific product or service. Understanding the needs and pain points of this group can help you tailor your marketing efforts to better meet their needs.

  3. Subcultures: These refer to groups of people who share a common interest, such as music or entertainment. By understanding the interests of your target audience, you can gain insight into who you are trying to connect with and where you should reach them.

Understanding your target audience is crucial for effective marketing, as it allows you to tailor your efforts to the specific needs and interests of the group you are trying to reach.

How to select activation zones?

Once your target audience has been identified, the activation zones are the locations where they can be effectively reached. These areas may include public transportation, hospitals, malls, markets, and other locations where your target audience is likely to be present. Some examples of activation zones include:

  1. Public transportation hubs, such as bus stations or subway stations, where people are likely to be commuting or waiting for a ride.
  2. Hospitals, where people may be visiting patients or seeking medical care.
  3. Malls, where people may be shopping or spending time leisurely.
  4. Markets, where people may be purchasing goods or services.
It is important to carefully consider the activation zones for your marketing campaign to ensure that you are reaching your intended audience effectively.

Type of Client

Suggested Locations

Delivery (food, grocery and others)

Office areas, residential areas

Fintech / Bank

Office areas


Office and residential areas


Office and residential areas


Office areas


Residential areas

How to create activation zones in the self-serve?

To create activation zones in the self-serve platform, you can utilize various tools such as drawing a circle or a polygon around the desired target area. It is recommended to name your zones and polygons for easier tracking

Is it possible to change my audience in my campaign?

Yes, It is possible to change your target audience for a marketing campaign if the printing process has not yet begun. However, if the campaign has already been submitted and the printing process has been initiated, a change in audience may affect the cost of the campaign. It is important to carefully consider your target audience and ensure that it is accurate before submitting your campaign for printing.