What is involved in the planning process for a campaign and how long doest it typically take?

The planning process for a marketing campaign involves a number of steps to ensure that everything is in place for a successful activation. These steps may include:

  1. Reviewing the activation zones: Our operations team will review the locations you have selected for your campaign to ensure that they are appropriate and meet any necessary requirements.
  2. Providing training for Brand Ambassadors (BAs): If you are working with BAs to promote your campaign, our team will provide them with training on the specific tasks and responsibilities they will be responsible for.
  3. Creating rosters: Our operations team will create rosters to assign tasks and responsibilities to the BAs or other individuals involved in the campaign.
  4. Coordinating with the printer: Our team will coordinate with the printer to ensure that your materials are produced to the highest quality standards and delivered in a timely manner.
  5. Starting the missions: Once all the necessary preparations have been made, the BAs will begin their missions to promote your campaign.

The planning process typically takes place at the same time as the printing process, and it can take up to 2 weeks to complete. By following this process, we aim to ensure that all campaigns are well-prepared and ready for success.

Does Oppizi provide branded uniforms or other promotional materials for Brand Ambassadors (BAs) to wear during campaigns?

Yes, Oppizi provides branded uniforms or other promotional materials for BAs to wear during campaigns, as needed. We understand the importance of creating a consistent and professional appearance for your brand, and we strive to ensure that our BAs are well-equipped and well-prepared to represent your brand in the best possible way.

Depending on the specifics of your campaign, we may provide a range of branded materials for BAs to wear, including uniforms, t-shirts, hats, or other items. We will work with you to understand your branding guidelines and requirements, and we will ensure that the materials we provide meet your standards and align with your brand identity.

Overall, our goal is to help you create a cohesive and professional brand image that effectively communicates your message and helps you achieve your marketing goals. We are here to support you every step of the way, and we are committed to providing the resources and support you need to succeed.

How can I calculate the number of missions for my campaign?

There are a few steps you can follow to calculate the number of missions for your marketing campaign:

  1. Determine the size of your activation zone: The size of the area in which you will be distributing flyers will impact the number of missions required to reach your target audience.
  2. Consider the availability of distribution staff: The number of missions you can schedule will be dependent on the availability of staff to distribute the flyers.
  3. Take into account logistical limitations: Any logistical constraints, such as time or resources, may impact the number of missions you can schedule.
  4. Establish your distribution goals: Determine the number of flyers you aim to distribute and divide that number by the average number of flyers distributed per mission to calculate the number of missions required to reach your goal.

How many flyers can you distribute per day, week or month?

The number of flyers that can be distributed on a daily, weekly, or monthly basis is dependent on various factors such as the size of the activation zone, the availability of distribution personnel, and any logistical constraints.

There are different guidelines for different cities, but in the United States, a typical hand-to-hand (H2H) mission typically includes 500 flyers, while a door-to-door (D2D) mission includes 800 flyers. In addition, the minimum number of missions that can be booked through the self-serve platform is three to create a campaign, and the maximum number of missions in a week is twenty. If you have specific requirements that differ from these guidelines, please contact us via chat for further assistance.

Why do I need to provide codes? Why are they important?

The redemption/promo codes are alphanumeric, they are usually unique for each mission (1 code = 1 mission) and they allow to measure the conversion rate of each mission.