Live Campaign

How long does it typically take to see the first results of a campaign?

You can follow your campaign progress through the Campaign Dashboard, where you will find your campaign timeline. As soon as the mail pieces are delivered, you'll start to see scan metrics appear in real-time, so you can follow your campaign’s success. 

Our goal is to help you achieve the best possible results from your campaigns, and we are here to support you every step of the way.

What metrics can I track to measure the performance of my campaign?

Oppizi provides a range of metrics that you can use to track the performance of your campaign, and we are continuously improving to add additional valuable insights to our dashboard.

At the moment, some of the metrics you can track to your EDDM campaign are:

  1. Scans: The number of times your QR code has been scanned by users.
  2. Cost per scan: The amount you are spending to generate each scan, calculated by dividing your total spend by the number of unique scans.
  3. Total mailpieces: The total number of postcards from your campaign that were delivered to recipients. 
  4. Hard cost: The total amount you are spending on your campaign.

Overall, our goal is to provide you with the insights and data you need to understand the performance of your campaign and make informed decisions about how to optimize and improve your marketing efforts. 

If there are additional metrics and insights that you would like to see regarding your campaign, please contact us so we can understand and better assist your needs.